- Campaign 1145 leads at $27.56
- Campaign 2189 leads at $35.42
334leads from two campaigns
Overview
Two Meta lead generation campaigns for a roofing company, built to bring in enquiries from homeowners. Both used Instant Forms, so people could send their details without leaving Facebook or Instagram. Together they brought in 334 leads from $10,690.73 of ad spend, a blended $32.01 per lead.
By campaign
| Campaign | Leads | Per lead | Spent |
|---|---|---|---|
| Campaign 1 | 145 | $27.56 | $3,996.35 |
| Campaign 2 | 189 | $35.42 | $6,694.38 |
The numbers
- Ad spend
- $10,690.73
- Leads
- 334
- Cost per lead
- $32.01 blended
- Impressions
- 142,401
- Lead method
- Instant form
- Period
- Up to 21 Sep 2026
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